Announcing peerbetween, a new social relationship network

The CEO of Peerbetween approached us to help craft a new social network to help people gain “personality insights between each other.” The concept was fascinating – using proven personality testing techniques to motivate people to answer questions about people they know. Then, you can acquire deeper insights into how people see themselves as well as how one sees themselves. We were responsible for the identity, as well as full functional specifications, interaction design, and visual design. We also delivered some very sophisticated front end XHTML/CSS to enable the design.