When we started working with Tia Carrere nearly two years ago, she had a Flash-based Web site, multiple squatted Facebook fan pages (i.e. operated by people she didn’t know), as well as a Twitter account operated by an unknown fan who was saying things about her that weren’t true. Tia’s true fans wanted to be closer to her. We helped focus those fans now with a clear social media strategy. We have a regular monthly schedule of posts that align with Tia’s event and promotion schedule, a Blog/Web site that hosts not only what she’s doing, but also sells her music. Her Fan page on Facebook is now followed by nearly 15,000 very active fans - and Twitter follows are catching up (which is rare!). Traffic – to her own site has more than quadrupled – and is consistent month over month.