Dynamic & cutting-edge enterprise data storage solution
Strategy, Design, Implementation
Leverage brand assets for growth, Create a consistent brand identity
The enterprise hardware and software company was being praised in the marketplace for it's innovative and forward-thinking hardware technology, yet it's brand was disjointed, inconsistent, complicated, and sloppy sometimes in the ways different departments "abused" the identity.
Simplification and a modernized set of acceptable identity marks were needed, along with a powerful, memorable graphic "language" that would stand out and be able to be "owned" by 3PAR. The combination of an bold icon library, redefined color palette as well as typography led the way to this overall balance of dark and light which eventually led to also redesigning the front hardware bezel for their mainframe servers.