We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
FARHAD SIDDIQI
Lead Information Architect
Farhad’s ability to quietly piece-apart a complex problem simply boggles the mind. He can quietly sit with you and help make the most complicated problem seem solvable. He does this by following a process that he’s helped craft over the years at Zaudhaus.
Farhad has worked for more than 10 years in the field of User Experience (UX) design, focusing on usability, information design, interaction and user interface design. Farhad is a Human Factors International (HFI) Certified Usability Analyst (CUA), and has thorough expertise in applying UX theory and practice on Web application, client-software, and a variety of mobile platforms.
Most recently, Farhad has worked with companies ranging from startups like Motista, Soonr and Peerbetween to established corporations, including Yahoo, IdeaLab, and DELL. Farhad is very focused in helping teams in companies large and small appreciate a methodical process to constructing a compelling set of goals, user-tasks, interface models, and ultimately a detailed design.
Farhad is also an educator of User Centered Design (UCD) theory and practice and has presented on various UX topics.