Senior Art Director
Jessie sees what others do not. She knows what you wish you knew. Leave her be and she will transform nothing into something; and it will make you money. Jessie’s experience with business and consumer brands – and making them successful means when she’s on your team, you can be sure you’ll be smiling.
Jessie McAnulty has gained an extensive background in creating and growing successful brands over the past 16 years. She has created memorable brand experiences through packaging, brand identities, user experience, print materials, and advertising for some of the leading consumer products and industrial companies.
Most recently, Jessie worked with the Coffee Bean & Tea Leaf to craft a redesign of their brand. Jessie worked on a wide range of CBTL’s brand elements ranging from product packaging, signage, identity, advertsing, and the Web site. Sales have increased by 100-percent in the first year.
Other recent clients that Jessie has been responsible for helping brand include JASON cosmetics, the Association of Public Gardens of America, and Catholic Charities. Jessie was also responsible for creating new ad types for CNET Networks; setting graphic standards for the CNET brand, sub-brands, corporate brand; and translating CNET brands into powerful television show opens that she won an Emmy Award for.
As Creative Director at CNET Networks, the parent company of CNET, ZDNet, mySimon, CNET News.com, she focused on running the CNET Networks Creative Group, an in-house design team focused on solving graphic communication problems for Advertising, Corporate, Marketing, Sales, Television, and Radio departments. Her team developed all aspects of the CNET brand including motion graphics for television, conference identities and materials, ad campaigns, marketing collateral, investor communication materials, advertising, presentations, sales tools and developing visual brand strategies.
Prior to joining CNET, she was Design Director at SBG Partners, now EnterpriseIG; a member of the WPP group, focused on developing visual solutions for major consumer brands. Jessie also worked as a designer at Esprit de Corp in San Francisco developing brand graphics, fashion designs and previously worked at Cahan & Associates as a designer creating annual reports for high tech companies.
She also studied art history in Italy.
Jessie’s work has been recognized by awards and design publications such as Communications Arts Magazine, Art Directors Magazine, Broadcast Design Association, the AIGA Annual, West Coast Show, Broadcast Design Association (BDA), Emmy Awards.
While a student, Jessie received numerous awards and scholarships, including the prestigious Honda Endowed Scholarship and the Walter Teague Endowed Scholarship.
She holds a BFA degree and graduated with honors from Art Center College of Design.