Revolutionize aeronautics and transport with high-performance composites technology

 

PRACTICE

Strategy, Design, Implementation

CHALLENGE

Illustrate this company’s new technology capabilities in a compelling way

INDUSTRY

Manufacturing

 

Challenge

Develop collateral both in print and digital that can showcase and promote the creative potential that's possible with this company’s new technology for producing composite materials.

 

Solution

We essentially built the whole program around several key cases of products that were built and highlighted key areas of the shaping that were unique to this company. We used dramatic photography to emphasize the beauty-capability of the composite technology yet still emphasized the technical details as well.