Amber Composites
Identity Redesign & Web site Remake

Amber Composites, a carbon fiber manufacturing company had been recently purchased and the goal was to rebrand the company - to better position it as a premium manufacturer of carbon fiber materials and tooling. We were asked to first work to polish the identity and make it more premium, while taking the Web site to the next level - emphasizing the global nature of the company’s business.
Web Site
http://www.ambercomposites.com

Year Built: 2008
Project duration: 2 months
Zaudhaus role: Dynamic Web sitedesign with product catalog, interaction design, strategy, visual design

Services
Dynamic Web Site

Industries
Media & Entertainment
Non-Profit
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: In developing the brand, our focus was to mostly refine the identity and improve the nuances of the existing identity. We added and refined the top and bottom bars to frame the identity in a stronger way. Most notably was the addition of the orange color - which brought a modern quality to the overall identity. For the site, we focused on showcasing the products and the materials of carbon fiber. We used dramatically enlarged images of carbon fiber materials to emphasize the unique qualities of the material and connect that technological structure with the brand.

The site's product catalog is also based on a simple administration system that we built, using a simple SQL database. The client can simply add and remove as well as edit product details on their own without any need to reprogram the site. We also developed a unique product-finder that provides a simple way for customers to select product qualities and then search for them.