Hambrecht Wine Group
Belvedere Vineyards & Winery

Belvedere was originally a small winery that was acquired by the Bill Hambrecht Wine Group and transformed by Will Rosenzweig, one of the original founders of the Repulic of Tea. Will hired Zaudhaus to take the new brand and extend the concepts to a Web site that could become a central communication hub for activities at the winery; including, encouraging and facilitating online wine sales.
Year Built: 2002
Project duration: 5 months
Zaudhaus role: Visual Design, Interaction Design, HTML, Engineering

Services
eCommerce Web site, Engineering

Industries
eCommerce
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: Great wine at affordable prices. Convey the historical characteristics of a classic Healdsburg winery and establish the variety of activities the winery celebrates and promotes. Also, we needed to establish a destination for retailers to be able to find promotional marketing materials and reviews.

We focused our efforts on extending the established brand elements - and building upon them to enrich the Web site with a deeper appreciation for the winery's history in Healdsburg and the attention to the terroir of the valley. The combination of elements helped create a whole new national audience for Belevedere Wines and an online community of passionate connoisseurs that await each new vintage.

“Zaudhaus’ multilayered web experience realy SHINED - they understood where we wanted to go with our marketing and helped get us there. Most important, the site was a fantastic user experience.”
- English Knowles, Director of Marketing
 Hambrecht Wine Group, Inc.