Hambrecht Wine Group
Bradford Mountain Winery

One of Bill Hambrecht’s prized wineries, the exclusive few wines that are produced for the Bradford Mountain label are sought after by collectors and Healdsberg wine lovers. We were asked to help translate the simple, high-craftsmanship quality of their brand to a simple Web site where customers could order wine and learn more about the vineyards.
Year Built: 2002
Project duration: 3 months
Zaudhaus role: Visual Design, Interaction Design, HTML, Engineering

Services
eCommerce Web site, Engineering

Industries
eCommerce
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: Based on a single wine-label design alone, extend the Bradford Mountain brand to the Web and emphasize the high-quality craftsmanship of the wine, along with the whimsical nature of the vineyard's history.

Building on the handmade, letterpress design of the Bradford Mountain label, we sought to create a very textural experience for visitors online. We developed a variety of tools to help mimic the letterpress technique of debossed paper - as well as developing a visual vocabulary of icons that further continue the visual style. We also designed a very simple information and ordering process that captured the minimal information necessary to buy and ship wines. Finally, we worked to communicate the characteristics of Bradford Mountain's different vineyards - and connected that information, simply with each of their three wines. Again, this emphasis paralleled the brand messaging - emphasizing key characteristics of the land that are so key to Bradford Mountain's wines.
“The team offered a rare combination of great listeners, great designers, and accomplished engineers. They have the ability to hone in on exactly what's required, without a lot of wasted time and drafts.”
- English Knowles, Director of Marketing
 Hambrecht Wine Group, Inc.