Zaudhaus Design - Coffee Bean & Tea Leaf

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Coffee Bean & Tea Leaf
Graphic System, Packaging, Collateral & Web Site

Coffee Bean & Tea Leaf knew their packaging and collateral just did not measure up to the competition. Seeking to be that ultimate “third place” in consumer’s lives, they asked us to find a way to stand out and still stay true to their long history of simply the best coffee and tea. Our solution highlights that hand-crafted quality and richness associated with their high-quality products made simple.

Web Site
http://www.coffeebean.com

Years Built: 2006-2007
Project duration: Ongoing
Zaudhaus role: Strategy, Concepts, Packaging, Collateral, Identity Refinement, eCommerce site design

Financials: Cost of site in 2006: $460,000: sales in 2007: 500,000.

Services
Site Design & Development, Graphic design

Industries
Retail

The Challenge: Help Coffee Bean transform their tired, somewhat non-descript and rough packaging and collateral into a brand that people want to get closer to and drink-up every day.

Coffee Bean's roots are in farming. They used to be strictly in farming, no retail. We went back to those roots and centered on a theme of hand painted watercolor illustraitons to capture the high-quality craftsmanship found in every cup of tea or coffee they make. We took the tea packaging in a direction that included collages of textures and images that conjure the flavors of the mountains where the teas were grown. The rich cup of coffee and it's origins are captured in the watercolor mural that adorns every coffee bag and the unique, hand-painted labels - each a painstakingly-detailed art piece. Finally, the collateral system brings all the elements together to capture a highly informative, quality brand with a few rough-edges for a good, flavorful personality!

“Zaudhaus really understood the essence of our brand, and how that should be reflected in our packaging, collateral, and Web site. Their new design had an instant positive impact on our retail sales.”
- Lisa Steinkamp, Marketing Director
The Coffee Bean & Tea Leaf