JASON Natural Cosmetics
Red Elements New Product Line & Ester-C Redesign

JASON Natrual Cosmetics approached Zaudhaus to help them revitalize some of their older brands as well as work on developing several new products. We worked directly with brand managers to get clear direction on the brand concepts and then we worked to develop an identity, look & feel, and ultimately an entire line of product packages. Ester-C was a long-time seller that was slowing down; and RED was a new product derived from African Red Tea.
Year Built: 2004-5
Project duration: 1 year
Zaudhaus role: Identity Design, Packaging Structure and Visual Design, Print Production

Services
Packaging

Industries
Consumer Skin Care Products
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: JASON was very clearly a conservative brand that appealed to a wide audience. Our challenge was to help the company become attractive to a younger, hipper crowd, while still maintaining the values that the company stands for.

For RED, we developed a four-element icon system to describe the variety of products the line had that were for specific skin types. The Flowertte patten was then extended to other parts of the package label and protective box. We thought the thoughful elements would intrigue young product seekers. The product, today, remains one of JASON's most successful lines - commanding dominating audiences across the middle-tier skin care companies. For Ester-C, a long-time best seller of JASON - sales were actually declining. User-testing showed that the package was tired and gimmicky-looking. For this product, we went back to basics with a simple, elegant design; yet still paying homage to the past by keeping the logotype and evolving it - enough to compete with the likes of ZIA, Aubrey, and EO .