Juice Beauty
Skin Care Identity, Packaging, and Web site

Together with Christin Powell, JuiceBeauty was actually a joint-venture started with Zaudhaus. We worked to define a new kind of organic-focused skin care system - the type that promoted the best quality ingredients and natural fragrances along with emphasizing seeking the beauty within. We developed the identity and then several directions in packaging that we tested and refined before the official launch in 2001.
Web Site
http://www.juicebeauty.com

Year Built: 2000-2001
Project duration: 1 year
Zaudhaus role: Business strategy, Design Concept, Identity Design, Packaging structure and visual design, Initial product launch Web site

Services
Site Design & Development, Packaging, Identity

Industries
Consumer Products, Skin Care
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: We saw that skin care and health/beauty was continuing to be a strong selling vertical market. We also saw where the quality of products were certainly not in line with the quality of ingredients. With the trend and interest in more healthful living in the late-nineties, the current natural product lines that had been around since the 70's would be in the right place but with the wrong brand image. We set out to develop a modern brand along with a quality product line that could compete with high-end products you find in the exclusive retailers. Still, the challenge was how to break into a very competitive market where developing brand image is nearly everything and being done with millions of marketing dollars. Could an underdog come in with a simple story and compete? We had to create something that could be taken seriously - but not go head-to-head.

We started out thinking very grass-roots and the types of products that would sell at Farmer's markets. Simple, pure, yet premium. Soon we realized that our own desires for a product like this went beyond what people would entertain purchasing at a Farmer's Market. We then focused on retailers like Neiman Marcus, Bendels, and Barneys. We found new bottle shapes and a refined design that emphasized our passion for Yoga and belief in the true essence of the product ingredient along with the genuine dreams of our target audience. That authenticity came out in the visual designs we first crafted. The design was unique, interesting, and told a story - a story that audiences wanted to read. While we no longer have ownership in the company, we love that it lives on in stores like Whole Foods and Sephora.