NetObjects
NetObjects Brand System & Fusion User-Interface

We were brought into NetObjects at the very earliest stages of the company and worked to establish the brand identity and core vision for a revolutionary new approach to building Web sites without knowing HTML. We went on to establish the interface workflow & visual design for the core product. We went on to update the software functionality as well as the user interface for three more versions.
Web Site
http://www.netobjects.com

Year Built: 1996
Project duration: 2 years
Zaudhaus role: Interface Concept & Requirements, Visual Design, Brand Identity, Web site, Collateral, Packaging

Services
Identity Design
Custom Web Applications

Industries
Media & Consumer Technology
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: We were certainly given a challenge - to develop a user-experience for a product category that didn't exst at the time. The blend of people building Web sites ranged from home-users to designers, to developers. We needed to build a tool that squarely satisfied the home user, yet still provided the depth to satisfy more sophisticated programmers. It was a tough area to define. Key was the goal around ease-of-use. We wanted to develop a tool that worked the way people liked to create and then just worked. Computers and software should do the heavy lifting for the user - not the other way around.

We ultimately agreed that a page-layout user-model would strike in the middle of the target audience and still be accessible downward. It would also provide the most fleibility moving forward. The NetObjects brand identity and bright orange box - came from simply wanting to stand out and get noticed. We wanted to be fun for a technology company. We played up the notion that Web sites and the creativity around creating them could be fun and still a creative process rather than a programmatic process.