PopularMedia
Identity & Web site

An impressive team of advertising professionls and technology-savvy business strategists, PopularMedia, a Viral-Marketing start-up approached Zaudhaus to craft their identity and build their Web site. We strove to develop an unexpected design that drove to the core of what it meant to develop a viral effect from a loyal following. The interlocking chain scored immediately.
Web Site
http://www.popularmedia.com

Year Built: 2006
Project duration: 2 months
Zaudhaus role: Identity, Visual Messaging, Web site design

Services
Sales & Marketing, Web site

Industries
Media & Entertainment
Non-Profit
CHALLENGE + SOLUTION
The Challenge: We had to convey something very abstract and yet still ensure that people could trust this new approach to advertising.

Our focus really centered on creating an abstract symbol that was simple and coule pair with a sophisticated and simple logotype. Together, we felt these elements would convey the modern values that the company and it's philosophy promotes while also establishing a strong, stable sense of strength and knowledge.