Rojo
Web-based RSS Feed Filtering Service

Rojo was one of the first Web-based RSS feed aggregation tools available. Users could set up specifications for what they liked to read about and who they liked to hear from and the system would customize a feed of appropriate news. We worked with the CEO and VP of Engineering, personally, to define the brand identity, core functionality & requirements as well as the user-workflows and visual user-interface design.
Year Built: 2001
Project duration: 2 months
Zaudhaus role: Task Analysis, User-Workflow, Interface Design, Visual Design

Services
Interaction design, visual interface

Industries
Network Security, Client-Software
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: This project was really the beginning of creating filtered, personalized content delivered to the user. It also paved the way to really leverage social networking as a way to filter or curate content for individuals and groups. The most challenging part of the project was organizing the larger meta level information models - i.e. figuring out what contexts users were going to be most comfortable manipulating. We ultimately broke the system into Information, Network, and Profile.

We believed that all of your choices, settings, trusted people, and interestes should be attached with the users' profile. From there, the other two worlds to cross reference would be information feeds and the people you know.