Sun Microsystems
Collateral & Packaging

Sun Microsystems’ software business unit needed to create four distinctive brands based on their flagship product, the Solaris operating system, within a single product family, ranging from packaging solutions to collateral and promotional solutions. All product names share a solar theme. Jessie McAnulty designed a system of bright colors and simple graphics to radiantly express the sophistication of SunSoft’s superior networking systems.
Year Built: 1997
Project duration: 4 months
Zaudhaus role: Identity Design, Packaging Design, Print production

Services
Bramd Identity, Packaging, and Collateral

Industries
Business Systems Software
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: Working with a company with very conservative values - yet also wanting to breathe new, innovation in. We were challenged to develop something that could be accepted by a wide audience of Engineers, Executive Management, and more.

Building on the long-standing solar theme, we focused on developing illustrations with a style that permitted energy, yet still remained sophisticated and detailed.