Institute for Health & Healing
Brand Identity, Signage, Collateral, and Web site

The IHH had a unique problem as a service of Sutter Health providing a combination of traditional medical care as well as alternative medicine. They approached us as they made a strategic move to become a retail brand while still maintaining the connection with Sutter Health. Our challenge was to build a consumer-facing retail brand while still following the brand guidelines of Sutter.

Web Site
http://www.cpmc.org/services/ihh/

Years Built: 2001-2002
Project duration: 8 months
Zaudhaus role: Strategy, Concepts, Signage, Collateral, Identity Design, eCommerce site design

Financials: Sales in 2003: 100,000.

Services
Site Design & Development, Graphic design

Industries
Retail

STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: With a variety of branding restrictions imposed by the parent company, Sutter Health, we needed to develop a highly attractive and engaging brand without introducing elements that would compete with the Sutter brand. Certainly one of our more memorable challenges.

We spent a great deal of time examining the options - as far as conceptual approaches to developing an identity without competing with another. Ultimately, we settled on pursuing a direction in which we'd develop a visual photographic language to support an otherwise very sophisticated, yet simple identity. The strong difference between photographic styles, yet still similar vision and subject matter helped connect the two brands in just the right way.