Travelocity
Roadtrip Planner

LeisureLogix & Travelocity retained Zaudhaus to help redesign their new road-trip planning application after user-testing showed that the system had major usability issues. With only one month to redesign the application, we provided interaction design analysis with UI Architect, Mary Brodie as well as a complete visual re-design. The results - a totally new user-model and visual design tested more than favorably and is now in use.
Year Built: 2007
Project duration: 1 month
Zaudhaus role: Interaction design, Visual Design
Site: http://www.roadescapes.com

Services
Interface Design & Visual Design

Industries
Travel
STATS
RELATED
CHALLENGE + SOLUTION
The Challenge: The original system we were shown had a completely different user-model - meaning it operated differently. Users interacted with the information and planned their trips in a totally different way - one that certainly was confusing and complicated. The challenge was how to change the user-model without having to do much engineering work. We were battling with the fact that not only did we only have a month to do our work, but the time Engineering had to implement was also limited.

Our solution centered on maintaining the modularity of the trip-planning information that users were constructing, but instead focused on changing the order in which the information was gathered. The original design allowed users to enter information in a modular way that left the workflow so ambiguous that people were left confused. We suggested a more task-centric approach in which a process was implied, but not mandatory. Users could still choose their own approach if they wanted. The minimal addition of structure was, in our opinion, key to the success of the new interface.
“Throughout the project, Zaudhaus provided leadership and structure that our team continues to utilize today.  I look forward to working with them again.”
- Jeffrey DeKorte, President & COO, LeisureLogix