Datrium

 

PRACTICE

Brand Strategy, Graphic Design, Event Design

GOAL

Define & Tell a Brand Story, Craft a Customer Experience

INDUSTRY

Information Technology & Data Storage

 

Challenge

Datrium is a cloud computing startup and had just completed a record year of producing an industry-leading product offering and raising $55M in new venture funding. With competitors like Nutanix also pursuing a similar space, Datrium approached us to create a competition-worthy brand update across everything they were doing in product, marketing, events, and more.

 

Solution

There was great passion for the simplicity of the existing Datrium identity and we immediately agreed that all that needed was some polish and guidelines around how to use it correctly. Beyond that, we set out to create a distinctive diagram-graphics style along with dramatic graphics that could depict the type of technology solution they offered. Collateral and event-graphics kicked off a product launch that helped the company truly stand out.