Competitor Research, Product Strategy, Product Design
Launch a New Product, Craft a Customer Experience
Funler is a new startup looking to disrupt the education platforms industry with a robust software that helps teachers both manage the work that their students are doing as well as provide a fun and interactive platform that actually measures the work they do - providing insights to parents and teachers. The technology was there, but the interface had been prototyped mostly by engineering and needed a complete reorganization to really be usable; as well as a much more distinctive and competitive look & feel.
With a project like this, the challenge was to take all the great functionality that had been built and really step back to see how present it all in a way that first gives a clear view of the comprehensiveness of the platform, but also tells a story - so you don't have to explain how to use the system to teachers or students.