Follow Your Heart
Brand Strategy, Packaging Design
Define & Tell a Brand Story, Craft a Customer Experience, Brand Promotion
Food & Beverage
Started as a small natural health food product line in Los Angeles, CA, Follow Your Heart had grown to be able to compete at mass market levels, but the brand and packaging was still “crunchy” and only appealed to a niche audience. What was needed was a more modern design that could appeal to mass, not just high-end boutique.
Our design solution came from a great deal of research and just very close study of mass-market product brands - as well as iteration on ideas that could still balance and retain key characteristics of the original design as well as embody new concepts.