Follow Your Heart

 

PRACTICE

Brand Strategy, Packaging Design

GOAL

Define & Tell a Brand Story, Craft a Customer Experience, Brand Promotion

INDUSTRY

Food & Beverage

 

Challenge

Started as a small natural health food product line in Los Angeles, CA, Follow Your Heart had grown to be able to compete at mass market levels, but the brand and packaging was still “crunchy” and only appealed to a niche audience. What was needed was a more modern design that could appeal to mass, not just high-end boutique.

 

Solution

Our design solution came from a great deal of research and just very close study of mass-market product brands - as well as iteration on ideas that could still balance and retain key characteristics of the original design as well as embody new concepts.