When beginning the visual design phase of any project we do – we begin with a strategic brief that outlines the goals and objectives of the design and how it needs to perform in relation to the brand. Our documents look at multiple performance aspects related to the way the brand needs to reach the target audience; covering brand characteristics, personality traits of the audience, and other visual design goals.
We review comparative and competitive products to get a better sense of the optimal direction to take. Key is that we review not only competitive products, but also the comparative ones – products that are also used by the target audience, but not necessarily the same type.
We measure each example with a unique scale that takes into account certain relevant characteristics. By comparing these characteristics, we can eventually clarify the appropriate direction to take based on an analysis of the examples favored.
We usually present 2-3 visual design directions that each look differently at the design problem.
Rather than variations, we begin with distinctly different design concepts and then we narrow down to the best direction and then approach variations to fine tune the design. The result of the entire process of phases allows us to get to
this point and spend fewer cycles exploring broadly – as we’ve narrowed the scope each step we’ve taken.
We take pride in not having a specific style of visual design at Zaudhaus. Instead we pride ourselves in developing unique and innovative designs that fit the product or application – and suit the target audience. Our designs are both appropriate for the time and the personality of the brand behind it.