Strengthen peer relationships with deep personality insights



User & Competitor Research, Product Strategy & Design, Brand Strategy & Design


Launch a new product, Define & Tell a brand story





Pioneered by two veterans of the video gaming industry, the challenge was to take the notion of developing insights about another person through a Q&A process - forming a multi-faceted profile on a person through different types of people answering questions with differing relationships with the person - could offer great insight on what makes a person "tick." How to create an interface and a full "ecosystem" that would drive the combination of intelligence gathering and providing insights to give people more context for getting to know how to work with another person.



We developed a simple process for gathering these insights and presenting them in a dashboard where you kept your "collection" of people. By developing a goal-like experience, users can choose a goal for an interaction with another person, and then after answering questions, insights about how you can approach your next interaction with the person - with very specific guidance is then rewarded.