We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
In 2009, 3PAR asked Zaudhaus to take over their corporate brand marketing as their new Agency of Record; and take the 3PAR brand to the “next level” as they move forward with very high sales targets. In 2011, the company was purchased by Hewlett Packard for $2.35 Billion – noting that they recognized 3PAR as a highly valued storage brand.
A popular Los Angeles County Botanical Garden, Descanso Gardens’ Executive Director approached us to help bring more visitors in through the gates, more frequently during the week. Reinventing the Gardens’ brand and offering more useful information was how we began our engagment. One year later, membership is up, a new voice is welcoming visitors.
JASÖN Natrual Cosmetics approached Zaudhaus to help them revitalize some of their older brands as well as work on developing several new products. We worked directly with brand managers to get clear direction on the brand concepts and then we worked to develop an identity, look & feel, and ultimately an entire line of product packages. Ester-C was a long-time seller that was slowing down; and RED was a new product derived from African Red Tea.
Three frustrated product designers knew there had to be an easier way to manage all of the documents and tools used to develop products. Faxes, Excel documents, and CAD files often piled up and were lost during an often year-long process. We helped hone their vision into a centralized, Web-based interface; and then developed a brand that made the complex idea understandable.
For years, Songbird had been developing an alternative desktop music organization/syncing tool that could integrate with Android and other digital mobile players. The product was built on top of the Mozilla browser platform and was host to an incredibly active group of developers building “add-ons” for the system. The product had not caught on with consumers, though. We were asked to help develop a new brand for the company and look & feel for the product – not to mention design features to make the product more attractive.
A popular brand for the last 40 years, Follow Your Heart is a privately owned Southern California vegan food brand that started in the ’70s and fast became loved because of it’s attention to quality, environmental practices, and great taste.
Coffee Bean & Tea Leaf knew their packaging and collateral just did not measure up to the competition. Seeking to be that ultimate “third place” in consumer’s lives, they asked us to find a way to stand out and still stay true to their long history of simply the best coffee and tea. Our solution highlights that hand-crafted quality and richness associated with their high-quality products made simple.
In 1992, when America only knew about Celestial Seasonings, Good Earth Tea, and Lipton, a small group of “Zentrepeneurs” decided to try and shake things up. I was fortunate enough to be part of this small team that forever changed the way America thinks about Tea.