We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
Peerbetween started as a very rough prototype “idea” that the CEO brought us to better understand the concept of the product he wanted to build. We often start projects this idea – where a brilliant entrepreneur visits us with a conceptual model that they need help bringing to market. At first, as many clients do – they insist that the project really just needs some visual polish. We helped create a much stronger foundation by which to build this application – helping to define the user goals and requirements and ultimately a design model and a full brand.
While we were developing the Web site for ImpactRadius, we developed several information-graphics that helped better explain how their online advertising marketplace worked for both brands and publishers. There were several information graphics we developed that each told a piece of the story.
As we were developing the FreeMonee.com Web site we understood that a major part of the project was to understand how their ecosystem worked and then find a way to explain it to potential and current bank-customers. We spent the better part of the first month+ simply brainstorming on how to tell the story, diagrammatically – and then creating a robust set of diagrams to help tell each piece of the story. Later, we worked with a wonderful Canadian animation company to further animate the diagrams.
Over the course of numerous interface design projects, it’s necessary to develop icons that summarize key functions in an application. While we normally determine and specify where icons are most appropriate, it’s the visual design process for icon development that is always challenging.
In 2009, 3PAR asked Zaudhaus to take over their corporate brand marketing as their new Agency of Record; and take the 3PAR brand to the “next level” as they move forward with very high sales targets. In 2011, the company was purchased by Hewlett Packard for $2.35 Billion – noting that they recognized 3PAR as a highly valued storage brand.