We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
Peerbetween started as a very rough prototype “idea” that the CEO brought us to better understand the concept of the product he wanted to build. We often start projects this idea – where a brilliant entrepreneur visits us with a conceptual model that they need help bringing to market. At first, as many clients do – they insist that the project really just needs some visual polish. We helped create a much stronger foundation by which to build this application – helping to define the user goals and requirements and ultimately a design model and a full brand.
After a chance meeting with the famed Wayne’s World Actress, her frustration with media and our ability to cut through the crap and get to the meat – prompted further discussions. Eventually, we agreed to partner and work together to reach her goals around harnessing the power of her loyal fan base. Today, Tia has one of the most active and loyal fan-bases in digital media.
Light & Motion had, for years, created some of the highest-quality, easy to use underwater camera housings on the market. Their Web site didn’t match the quality and overall brand that their products represented. We were asked to help take it to “the next level.”
Three frustrated product designers knew there had to be an easier way to manage all of the documents and tools used to develop products. Faxes, Excel documents, and CAD files often piled up and were lost during an often year-long process. We helped hone their vision into a centralized, Web-based interface; and then developed a brand that made the complex idea understandable.
The Motista Consumer Connection Environment, is a web-based solution that provides marketers on-demand intelligence about the emotional and rational connections that most motivate their consumers to buy or advocate. While marketers are increasingly focused on building stronger consumer connection, the accelerating pace of marketing prevents many of the traditional market research approaches from providing the actionable intelligence required by marketers.
For years, Songbird had been developing an alternative desktop music organization/syncing tool that could integrate with Android and other digital mobile players. The product was built on top of the Mozilla browser platform and was host to an incredibly active group of developers building “add-ons” for the system. The product had not caught on with consumers, though. We were asked to help develop a new brand for the company and look & feel for the product – not to mention design features to make the product more attractive.
A popular brand for the last 40 years, Follow Your Heart is a privately owned Southern California vegan food brand that started in the ’70s and fast became loved because of it’s attention to quality, environmental practices, and great taste.
Roost began as a social media tool for real estate professionals as an auto-publishing tool that sent content to Facebook Fan pages. Realtors could use Roost to help source useful content for clients – and on a regular, recurring basis. When Roost decided to adjust their strategy and speak to a broader audience, we were asked to help strategize on functionality as well as completely overhaul the interface design.
Coffee Bean & Tea Leaf knew their packaging and collateral just did not measure up to the competition. Seeking to be that ultimate “third place” in consumer’s lives, they asked us to find a way to stand out and still stay true to their long history of simply the best coffee and tea. Our solution highlights that hand-crafted quality and richness associated with their high-quality products made simple.