We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
We worked with executives at DELL to define a new kind of utility application that could go beyond any normal virus or simple hard drive maintenance utility. The Concierge app “idea” was to develop an application that could be both sophisticated and thorough in being able to examine the performance of a computer and diagnose issues – while also being incredibly simple and elegant to use – without cluttering the experience with too much information that the user doesn’t desire.
In 2009, 3PAR asked Zaudhaus to take over their corporate brand marketing as their new Agency of Record; and take the 3PAR brand to the “next level” as they move forward with very high sales targets. In 2011, the company was purchased by Hewlett Packard for $2.35 Billion – noting that they recognized 3PAR as a highly valued storage brand.
Affymetrix, one of the largest Biotech companies in the Silicon Valley, asked Zaudhaus to help them create a completely new software application interface to work with a completely new and unique combination of hardware devices for analyzing DNA samples.
X1, an incubated IdeaLab company approached Zaudhaus to help them craft a new product interface for an innovative product concept – a product that could search deep into social streams and allow users to have robust searching capabilities over the content of those streams. We worked with the talented product teams at X1 to refine the feature requirements and design an innovative interface for X1 Social. It captures all your social streams in one place so you can see what you missed and find what you need.
Zaudhaus was asked to review an existing application that had most of the functionality already built – but needed help to streamline the basic user interface and visual information presented. We spent some initial effort restructuring the filter controls in the left pane and then the bulk of our energies re-visualizing different data elements in the center. We also worked to define how they should extend their newly-created corporate identity into the product.
For years, Songbird had been developing an alternative desktop music organization/syncing tool that could integrate with Android and other digital mobile players. The product was built on top of the Mozilla browser platform and was host to an incredibly active group of developers building “add-ons” for the system. The product had not caught on with consumers, though. We were asked to help develop a new brand for the company and look & feel for the product – not to mention design features to make the product more attractive.