We worked with executives at DELL to define a new kind of utility application that could go beyond any normal virus or simple hard drive maintenance utility. The Concierge app “idea” was to develop an application that could be both sophisticated and thorough in being able to examine the performance of a computer and diagnose issues – while also being incredibly simple and elegant to use – without cluttering the experience with too much information that the user doesn’t desire.
After a chance meeting with the famed Wayne’s World Actress, her frustration with media and our ability to cut through the crap and get to the meat – prompted further discussions. Eventually, we agreed to partner and work together to reach her goals around harnessing the power of her loyal fan base. Today, Tia has one of the most active and loyal fan-bases in digital media.
As we were developing the FreeMonee.com Web site we understood that a major part of the project was to understand how their ecosystem worked and then find a way to explain it to potential and current bank-customers. We spent the better part of the first month+ simply brainstorming on how to tell the story, diagrammatically – and then creating a robust set of diagrams to help tell each piece of the story. Later, we worked with a wonderful Canadian animation company to further animate the diagrams.
A popular Los Angeles County Botanical Garden, Descanso Gardens’ Executive Director approached us to help bring more visitors in through the gates, more frequently during the week. Reinventing the Gardens’ brand and offering more useful information was how we began our engagment. One year later, membership is up, a new voice is welcoming visitors.
For years, Songbird had been developing an alternative desktop music organization/syncing tool that could integrate with Android and other digital mobile players. The product was built on top of the Mozilla browser platform and was host to an incredibly active group of developers building “add-ons” for the system. The product had not caught on with consumers, though. We were asked to help develop a new brand for the company and look & feel for the product – not to mention design features to make the product more attractive.
A popular brand for the last 40 years, Follow Your Heart is a privately owned Southern California vegan food brand that started in the ’70s and fast became loved because of it’s attention to quality, environmental practices, and great taste.