As we were developing the FreeMonee.com Web site we understood that a major part of the project was to understand how their ecosystem worked and then find a way to explain it to potential and current bank-customers. We spent the better part of the first month+ simply brainstorming on how to tell the story, diagrammatically – and then creating a robust set of diagrams to help tell each piece of the story. Later, we worked with a wonderful Canadian animation company to further animate the diagrams.