We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
JASON was very clearly a conservative brand that appealed to a wide audience. Our challenge was to help the company become attractive to a younger, hipper crowd, while still maintaining the values that the company stands for.
For RED, we developed a four-element icon system to describe the variety of products the line had that were for specific skin types. The Flowerette patten was then extended to other parts of the package label and protective box. We thought the thoughtful elements would intrigue young product seekers. The product, today, remains one of JASON’s most successful lines – commanding dominating audiences across the middle-tier skin care companies. For Ester-C, a long-time best seller of JASON – sales were actually declining. User-testing showed that the package was tired and gimmicky-looking. For this product, we went back to basics with a simple, elegant design; yet still paying homage to the past by keeping the logotype and evolving it – enough to compete with the likes of ZIA, Aubrey, and EO.
