We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
Zaudhaus was asked to help Coffee Bean transform their tired, somewhat non-descript and rough packaging and collateral into a brand that people want to get closer to and drink-up every day.
Coffee Bean’s roots are in farming. They used to be strictly in farming, no retail. We went back to those roots and centered on a theme of hand painted watercolor illustraitons to capture the high-quality craftsmanship found in every cup of tea or coffee they make. We took the tea packaging in a direction that included collages of textures and images that conjure the flavors of the mountains where the teas were grown. The rich cup of coffee and it’s origins are captured in the watercolor mural that adorns every coffee bag and the unique, hand-painted labels – each a painstakingly-detailed art piece. Finally, the collateral system brings all the elements together to capture a highly informative, quality brand with a few rough-edges for a good, flavorful personality!
