We are an innovation and design studio for start-up and fast-growth companies that want to win in new markets.
After playing with the supplied prototype for several days, we recognized that major rethinking of the plumbing was necessary in order to develop a model that would truly be usable by the target of millions of users.
We ultimately spent time thinking through all the functionality with the client and developing requirements and specifications prior to doing any design. We discussed goals, priorities and an overal model that we believed users could relate to and get excited about. We developed workflows for every primary user task and then developed a new user-model that could help users relate to the system easier.
Before starting visual design, we spent a number of weeks exploring a totally new identity and visual “vocabulary” that embodied the characteristics of the product. Eventually those elements evolved into the current identity and then extended to further collateral and eventually the product interface. The design approach we chose was both clean and fun – we wanted the application to be useful, like a tool – but not serious. There needed to be a component of fun & games in the whole experience – and certainly embody the notion of a huge variety of personalities looking to get to know each other better for a common good.
