PRACTICE

Brand Strategy, Communication, Digital & Print Design, Implementation

GOAL

Develop a new game identity

INDUSTRY

Virtual Gaming

Challenge

Create a new identity for a separate division of an existing video game company. A complex branding problem - where the existing company, IMVU desired to create a separate division for it’s new product, WithMe, while creating separation from its legendary platform.

Solution

The WithMe identity came from a wide range of exploration of design concepts that paired together visual metaphors of connection and play. The final symbol is iconic as much as it is a fun harkening back to gaming designs of my 80’s roots. Check out WithMe in the Apple AppStore today!